Today I gave a presentation about Integrating Social Media Into Your Marketing Plan as part of this week’s RISE Austin conference in Austin.
It was standing room only for the presentation, and it was a fantastic audience. Not only did I get some great questions about everything from tools to analytics to psychographics, but there were some experts in the audience who taught me a few new things as well. How cool is that?
I made some great contacts this afternoon, too, including one woman who interviewed me for a class she was taking back in the 90s when I was still running Go Media. Apparently I played a small part in her decision to become an entrepreneur, which thrills me more than you can imagine. I’m looking forward to getting together with her and several other folks in attendance for some invigorating conversation.
Really, this session was so fun — I came out of it energized and excited and inspired. I’m so glad I decided to participate in RISE.
The presentation is embedded below. It’s pretty information packed — I show some analogies between traditional marketing and social media marketing while stressing the importance of both.
My Social Media Ecosystem slide is always a favorite, and that’s here too. I swear I have to update that file every couple of weeks, things are changing so rapidly. Ideally I want to create the same kind of diagram for traditional marketing and show where they overlap and where they diverge. I’ve been working on it, but this is proving to be a pretty big undertaking.
I follow that up with a case study of JPeterson Garden Design, my wonderful gardener, dear friend, fabulous client, and favorite success story.