Treat your customers’ dogs well — it’s great branding

Being good to your customers’ dogs isn’t just a nice thing to do — it’s also great branding.

My dogs can hear the UPS truck coming way before it arrives. They jump up in unison and run to the door, trampling anything that gets in their way.

The UPS guy is their favorite visitor. Why? Because he brings them treats. He’s the awesome food-from-the-truck-guy.

Kody & Tip wear electric fence collars, so they never cross the perimeter. Sadie, however, is well-behaved enough that I never felt the need to get her one. But for UPS she runs out and gets right up in the truck! Does he mind? Not one bit.

The USPS delivers here. FedEx delivers here. And UPS delivers here. Who do you think I choose when I have to send a package somewhere? It’s a no-brainer. I go with the company who’s good to my dogs. That’s great branding.

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One Response to Treat your customers’ dogs well — it’s great branding

  1. Jan Triplett September 20, 2010 at 8:51 am #

    I would not have believed it if I hadn’t seen it. Remind me of the adage about children and dogs. They always upstage you. Since they are the stars, treat ’em right.

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