Be good to your customers dogs (or kids, or pet cause) isn’t just a nice thing to do — it’s also great branding.
My dogs can hear the UPS truck coming way before it arrives. They jump up in unison and run to the door, trampling anything that gets in their way. Kody, smart pooch that he is, opens the door for all three of them.
The UPS guy is their favorite visitor. Why? Because he brings them treats. He’s the awesome food-from-a-truck guy.
Kody & Tip wear electric fence collars, so they never cross the perimeter. Sadie, however, is well-behaved enough that I never felt the need to get her one. So she runs out and gets right up in the truck! Does he mind? Not one bit.
The USPS delivers here. FedEx delivers here. And UPS delivers here. Who do you think I choose when I have to send a package somewhere? It’s a no-brainer. I go with the company who’s good to my dogs. That’s great branding.