I’ll be on the Hot Seat at the Austin Content Marketing Meetup on Friday, June 24 (noon, at the Flying Saucer in the Triangle). Several folks have asked what I’ll be talking about. This particular meetup isn’t a “talking about” kind of event — it has a much more interesting format. Basically after a brief intro the attendees can ask me anything.
I’ve been immersed in the online world since 1993, when I built my first websites. And I’ve been immersed in some flavor of marketing, social media, and content marketing since 1996, when I sold my company, Go Media, to Excite. I’m a generalist, so I know a little bit about a lot of things. Some of you might be wondering what might make a good question for me.
Here are some of the things I’ve done, and what they mean in the context of content marketing. Hope this gives you some ideas :)
I’ve helped 3 microbusinesses and 2 small businesses achieve national recognition in under a year.
Things I got really good at as a result:
- multi-channel marketing strategy (get the word out in the right places)
- Users/goals assessment, information architecture & wireframing (provide the right content for the right people in the right format)
- Creative, organic traffic-building
I started a new blog, Queen of Points, a few months ago. After only 6 weeks I was appearing on the front page of Google for significant keywords and phrases.
What I learned/did right:
- I SEO’d the shit out of this blog. Turns out it’s not rocket science.
- Best practices for categories, tags, and meta-data
- Best practices for using images to boost SEO
- How to use Google’s tools — Keyword tools, speed test, webmaster tools
- All sorts of great apps & plugins helped a lot
A few other areas I know pretty well:
Did I miss anything?
Looking forward to the Hot Seat tomorrow. I’ll take any and all questions :)