I read a handful of posts alerting me to the fact that Bitly rolled out a “redesign” today. Headlines announced Bitly had “lost focus.” Commenters proclaimed Bitly “ruined,” and complained of lengthy learning curves and many additional clicks to merely shorten a link.
My goodness! I sure don’t relish the thought of shifting to a new url-shortening service. Bitly’s not perfect, but the tracking is great and I’ve worked it into my process. That’s worth something. The cost to switch is not zero.
So I went to a link I wanted to shorten and clicked on the bookmarklet I’ve been using forever. I was brought to a page that looks very different than what I was used to. But there’s a pretty clear place to paste your url.
Paste the url you want to shorten, and you get an interstitial window with saving and sharing options.
I don’t know how useful the saving & sharing will be. But I’m willing to play with it. I do know that:
- I frequently want to recall links I’ve shortened. In this way I do use Bitly as a bookmarking site. I’m ok with seeing if it can evolve into more than shortening and tracking.
- Yeah, it was an extra click. But the whole experiences is so much faster it’s irrelevant.
- The new improved stats are pretty cool.
For a community rife with early adopters, we are too quick to dismiss design/UI/functionality changes. Yes, sometimes good companies make bad decisions. But the knee-jerk responses I’m seeing to the Bitly update strike me as…well, knee-jerk.
Give it a chance, folks. I see almost all good changes here.
If I’m wrong, you owe me a beer.